Artificial Intelligence: Publishers Discover the AI Voice – and Its Risk
Burda lets kittens speak, the SZ turns its archive on the topic of Wirecard searchable using a chatbot. Language AI opens up new revenue streams for media houses. But there are several catches.
Düsseldorf - The endearing, colorful pony, adorned with a crown and sparkles in its mane, that flickers across screens on YouTube this autumn represents a children's series with unique ingredients. The animated characters vividly illustrate how far certain German media companies have already ventured into the application of Artificial Intelligence (AI).
These characters originate from the "Lissy Pony" girl magazine of Burda-Verlag. With the help of AI startups Black Forest Labs and Elevenlabs, they are now brought to life as moving images. This exemplifies the extent to which publishers are expanding their product range through AI. In a pressurized media industry, the opportunity is seen as significant: new formats can be realized cost-effectively, requiring less money and personnel than would otherwise be necessary.
However, an expert warns that attempting to multiply one's own content through AI means giving up some control over one's brand.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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