Journalism must prioritise public interest over attention — Kwesi Pratt
Veteran media practitioner and Managing Editor of The Insight, Kwesi Pratt Jnr, has urged media organisations and journalists not to reduce journalism to a contest for attention. He said the duty of journalists was to establish what the public needed to know. Speaking at the 77th anniversary symposium of the Ghana Journalists Association (GJA) in […]
Veteran Ghanaian journalist Kwesi Pratt Jnr has called for a shift in focus for journalists, urging them to prioritize public interest over the pursuit of attention. Speaking at the 77th anniversary symposium of the Ghana Journalists Association (GJA) in Accra, Pratt emphasized that journalism should be guided by professional judgement rather than the desire to maximize attention and controversy.
He stressed that speed should not override accuracy in the digital age, and that being the first to publish a story does not guarantee its importance. Pratt urged media organizations to uphold professional standards and resist pressures from digital immediacy that could compromise these standards, arguing that the central challenge for contemporary journalism is the verification of truth within an oversaturated information environment.
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