India to have homegrown mobile brand by mid-2027: Ashwini Vaishnaw
The Ministry of Electronics and Information Technology (MeitY) notified the ₹62,500 crore Mobile Phone Manufacturing Scheme (MPMS)
The Minister of Electronics and Information Technology, Ashwini Vaishnaw, announced India's aspiration to have a homegrown mobile phone brand by mid-2027. Three Indian companies are currently competing to hold this position. The implementation of the Mobile Phone Manufacturing Scheme (MPMS), worth ₹62,500 crore, came into effect on July 15 after approval by the Union Cabinet.
The scheme aims to provide fiscal and non-fiscal support to Indian mobile phone brands, and production-linked incentives to mobile phone manufacturers. The initiative aims to rebuild the Indian mobile manufacturing ecosystem and promote Indian brands with Indian IP and design. Despite rapid growth in the budget segment, homegrown Indian smartphone brands like Lava, Micromax, Jio, and Ai+ still hold a small presence compared to foreign brands such as vivo, OPPO, Xiaomi, and realme.
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