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How the yellow school bus became an iconic symbol in America

They arrived in a kaleidoscope of colors, but one won. For decades, the American school bus has maintained such a standard look that “school bus yellow” is national shorthand for its deep, glossy hue. No act of Congress mandated the color, with its slight orange tint. Rather, a 1939 conference of transportation officials from all U.S. states (then 48) chose the shade for its visibility as one of…

How the yellow school bus became an iconic symbol in America

The American school bus, with its unmistakable yellow hue, has become an iconic symbol of education in the United States. While the color itself is not mandated by law, it was chosen in 1939 by a group of transportation officials from all U.S. states as one of the first safety standards. The metal-bodied school bus emerged in rural America, designed by Georgia car dealer Albert Luce to transport cement workers. When the company rejected the design, Luce redirected it towards schools.

The emergence of school buses coincided with the consolidation of one-room schoolhouses into larger, more distant institutions, driven by growing student populations. Matt Anderson, curator of transportation at the Henry Ford Museum of American Innovation, notes that "you couldn't have one without the other."

Beyond their role in education, school buses played a crucial part in desegregating schools across the country, transporting students of different races and backgrounds to share the same journey. However, today, the practice of desegregation has largely faded, and in many parts of the United States, schools have become more segregated than before.

The longevity of the iconic yellow color is thanks to Carl Fisher, who drove a school bus for two-thirds of its nearly 100-year history. Fisher retired in 2012 as the longest-working driver, according to the Guinness Book of World Records. His first model was a converted Dodge truck that his father's friend equipped with benches and small stools to carry 20 children in Pleasant Hope, Missouri.

Over the years, the basic design of the school bus has remained largely unchanged, with safety upgrades such as padded seats and a flip-out stop sign. Brad Beauchamp, from the electric vehicles team at Blue Bird, the current manufacturer of school buses, states that the yellow bus remains the safest form of on-road transportation per passenger, per mile, without seat belts.

Despite their historical significance, the availability of yellow school buses has dwindled due to driver shortages and other factors. Jim Oppegard, a former school bus driver in Minneapolis, retired at 94 as the oldest school bus driver on record. He emphasizes the rewarding nature of his work, stating, "You're helping the kids and helping the overall society. You're doing an important job."

Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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