How a pesky Jordan imitator gained ground on Nike in China
Qiaodan ha pasado de ser un rival menor a un operador sofisticado que va va ganando terreno a Nike en su mayor mercado internacional. Leer
Qiaodan, a Chinese sportswear company, has evolved from a minor rival to a sophisticated operator gaining ground on Nike in its largest international market. The company, which translates to Jordan in Chinese, has been in a legal dispute with basketball legend Michael Jordan for 26 years, but was found to have only infringed one element of Jordan's prior rights in 2020.
Qiaodan has nearly 6,000 stores nationwide, and recently acquired the rights to the Umbro brand in China for $62.5 million. The company's sales are growing, with annual sales of $850 million in 2021 and 500 million yuan on Tmall, a major Chinese e-commerce platform.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
