Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams
Apple has admitted that some roles are being impacted as it shifts its focus away from certain initiatives.
Apple is reportedly eliminating over 200 jobs from its Siri and Vision Pro teams, according to Bloomberg. The cuts, which number around 100 in each department, are part of the company's efforts to focus on its newer AI initiatives and upcoming devices, sources said. Apple confirmed the layoffs to Bloomberg, stating it is "looking to evolve our business to deliver the best experiences for our users."
While new roles will be created as part of this change, a limited number of existing positions will be impacted. Bloomberg noted that Apple is currently undergoing a challenging period of transition, as the company attempts to solidify its position in AI and navigates increased production costs due to memory shortages. In response, Apple has raised prices on Macs and iPads and introduced a leasing plan for its hardware products in an attempt to attract a wider customer base. The tech giant is also embroiled in a legal battle with OpenAI over allegations of trade theft.
Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
