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When the product works but nothing moves

The demo is impressive. The output is clean. Early users say "wow." Then they go back to doing it the old way. This is one of the common patterns I see in AI tools right now — the build is undeniably…

  • AI tool creates high-quality output but fails to drive adoption.
  • Adoption problem separate from production problem; requires integration into existing workflow.
  • Tool may not fit workflow, be owned by individual, or be ahead of its time.

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