Why a publisher you've probably not heard of is spending millions of dollars on its Gamescom presence
Walking the halls of Gamescom, the biggest, most elaborate booths you'll see will generally have an equally big, familiar name attached. Here's Capcom, Xbox, Sega, EA, Ubisoft, and so on. But at this year's event, a significant chunk of Halls 6 and 7 will be taken up by a name you probably won't be so familiar with: 4Divinity. Read more
At Gamescom, the world's biggest and most elaborate gaming expo, a lesser-known publisher called 4Divinity has taken up a significant portion of Hall 6 and Hall 7. According to Philip Doust, the director of 4Divinity's UK entity, the publisher is bringing six titles to the behind-the-scenes B2B area, five of them to trailer showcases, and four to the B2C showfloor on two separate stands, the largest of which covers 800 square meters.
4Divinity is investing millions of dollars in its presence, with no expense spared in terms of booth building and spectacle.
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