Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g
The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom
According to a list of best-selling compact cameras in Japan for the second half of July 2026, compiled by Japanese camera retailer Yodobashi, nearly half of the top trendsetters share a common feature - 15x or higher zoom capabilities. This trend is exemplified by the Sony RX10 V bridge camera, which tops the list despite being over 1,000 grams in weight due to its versatile 24-600mm equivalent lens.
The RX10 V, which only became available for sales on July 31, surprisingly secured the fifth spot on the list, a remarkable achievement considering its limited availability. The Canon PowerShot SX740 HS, with its impressive 40x zoom lens, claimed the second position, while the Panasonic Lumix TZ99/ZS99, RX10 V, and Panasonic Lumix ZS300/TZ300 rounded out the top five.
While zoom remains a popular feature among compact cameras, the list also highlights the enduring appeal of cameras with larger sensors, such as the Fujifilm X100VI and the Ricoh GR IV, both of which are out of stock but still managed to secure sixth and fifth place positions, respectively. Additionally, the Sony ZV-1 II, a popular vlogging camera, and two budget-friendly models, the Canon PowerShot Elph 360 HS A and the Kodak PixPro C1, also made the list.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
