Who exactly are we asking Ghanaians to watch? – Sports Minister bemoans the lack of GPL publicity

Ghana's Sports Minister, Kofi Adams, has expressed concern over the minimal publicity surrounding the upcoming Ghana Premier League season. Addressing the Ghana Football Association's 32nd Ordinary Congress, Adams questioned who exactly Ghanaians are expected to watch in the new league.

The Sports Minister emphasized that the league is about to commence, yet there is a lack of awareness about the standout players and personalities that fans should be excited about. "Who is the star? Who is the player every child is talking about? Whose jersey do young supporters want to buy? Who is the personality on the billboard?" Adams asked.

Adams also criticized the clubs for not effectively utilizing the various platforms available to market the league and its players. "There was a time when Charles Taylor was an attraction. Dong Bortey was an attraction. Ishmael Addo, Stephen Oduro. Supporters knew the characters of the league. They were heroes, the rivalries were deep and the personalities as I have mentioned, could be identified," he recalled.

Contrasting the past with the present, Adams pointed out that there are now numerous media platforms available for promotion, but he questioned their usage. "Today, there is an increased media platforms than we had in the past and there are many other platforms we could use to do this but who are they and where are they? Why are we hiding them? Or have we not been able to produce them?"