Who exactly are we asking Ghanaians to come and watch? – Kofi Adams on lack of GHPL publicity

Ghanaian Sports and Recreation Minister Kofi Adams has expressed disappointment at the insufficient promotional efforts for the upcoming Ghana Premier League season. According to Adams, football clubs and organizers have failed to generate sufficient excitement or produce recognizable stars that can entice fans to attend matches.

During a speech at the Ghana Football Association’s 32nd Ordinary Congress, he posed a question to the audience: "The new Ghana Premier League season is about to start. Who exactly are we asking Ghanaians to come and watch?"

Adams also highlighted the absence of prominent players and personalities that could be used to promote the domestic game. He questioned which star would capture the attention of young supporters, whose jerseys they would want to purchase, and who would appear on billboards. The MP for Buem emphasized that Ghanaian clubs are not utilizing the growing number of media and digital platforms available for player and competition promotion.

He reminisced about the past when players like Charles Taylor, Charles "Dong Bortey" Taylor, Ishmael Addo, and Stephen Oduro were major attractions, generating excitement and strong rivalries within the league.

Adams pointed out that the current situation is particularly problematic given the expansion of media platforms compared to previous years. He wondered why these new media channels have not been effectively utilized to generate interest in the league. "Today, there is an increased media platforms than we had in the past, and there are many other platforms we could use to do this, but who are they and where are they?

Why are we hiding them? Or have we not been able to produce them?" he asked. The 2026/27 Ghana Premier League is set to commence on September 5th.