Tomorrow World Properties and Missoni sign new partnership ahead of upcoming project launch

Tomorrow World Properties and Missoni have formed a new partnership in preparation for an upcoming project launch in Dubai. The real estate developer will collaborate with the Italian luxury brand on an exclusive development in one of the city's most sought-after communities. The project aims to merge the excitement of urban living with the relaxation of a retreat.

Each home in the development will feature designer interiors by Missoni, incorporating their famous patterns, custom fixtures, and a color scheme inspired by the area's natural beauty. Xu Ma, founder and chairman of Tomorrow World Properties, expressed excitement about the partnership, stating that the new concept will bring something fresh and vibrant to the UAE market.

The collaboration is also a joint effort with OCTA Properties, which will handle sales, marketing, and brand management. Tomorrow World Properties, founded in 2022, is part of the Tomorrow World Group with over two decades of experience in international trade and investment. The company specializes in design-led residential and commercial spaces.

Missoni, established in 1953 by Ottavio and Rosita Missoni, is renowned for its distinctive use of color, creative designs, and craftsmanship. Today, FSI holds a 73% stake in the company, while Katjes International owns the remaining 27%.