The new AI playbook: The rules brands are setting around customer-facing content
While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.
The use of artificial intelligence in advertising imagery has become a major concern for marketers in recent times. Some brands, like Goodwipes in the personal care industry, are leveraging AI platforms to expedite their creative processes and reduce costs. They are not only creating new content but also optimizing past photo shoots using these tools.
Hilton, a hospitality giant, is utilizing AI tools to launch multiple ad campaigns without the need for additional photo shoots. Conglomerate Unilever is using AI editing and visualization tools to quickly capitalize on viral trends. Beverage brand Koia is even using AI as the foundation for entire campaigns, aiming to create content that transcends reality.
According to Canva's State of Marketing report, 97% of marketing leaders incorporate AI into their daily creative work. Additionally, a staggering 99% of these leaders plan to increase their investment in AI this year. For further insights into the evolving relationship between traditional and modern retail, readers are encouraged to follow Modern Retail newsletters.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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