The slow sucking sound of AI
Searching for signs of crowding out
We haven't written up this one. Financial Times has the full story — the link below goes straight to it.
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Searching for signs of crowding out
We haven't written up this one. Financial Times has the full story — the link below goes straight to it.
While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.
It also reported forecast accuracy of more than 93%, although the press release did not identify the benchmark.
The ChatGPT maker is burning through cash even as it girds for an initial public offering that could value it at nearly $1 trillion
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.