‘Sustainability must become a way of life’ – MTN’s Georgina Fiagbenu

Georgina Asare Fiagbenu, Acting General Manager for Sustainability and Shared Value at MTN Ghana, believes sustainability should be incorporated into everyday life rather than being seen merely as a mandatory business requirement. She emphasized that individuals and organizations have a duty to act responsibly, ethically and protect the environment, irrespective of regulatory guidelines.

In an interview on Joy FM's Super Morning Show on August 20, 2026, during MTN Sustainability Month 2026 discussions, Fiagbenu stated that sustainability has historically been about living responsibly and efficiently. She highlighted the importance of ethical behavior, integrity and fulfilling basic obligations like paying taxes.

According to her, modern businesses are now being encouraged to operate within a standardized framework to measure and compare their sustainability performance. While acknowledging increasing regulatory oversight, Fiagbenu stressed that MTN's approach goes beyond mere compliance. She stressed that businesses must grow responsibly without depleting societal resources or future generations' needs.

Citing electricity as an example, she argued that responsible consumption ensures scarce resources reach more people. The upcoming mandatory sustainability reporting in 2027, she noted, would further motivate businesses to adopt greener practices. However, she emphasized that responsibility cannot rest solely on a few companies; all stakeholders must participate.

Fiagbenu concluded by stating that MTN's Sustainability Month aims to rally individuals and organizations to make responsible choices that promote both economic growth and environmental protection.