Personalize the content you see on Search, Discover, and News
New personalization features across Search, Discover, and Google News give you even more control.
Google has rolled out new personalization features to enhance user experience across Search, Discover, and News. Users can now prioritize their favorite publishers in Search and AI results using a new "Preferred Sources" button. This button, which publishers can embed on their pages, adds the site as a Preferred Source on Google, directing users back to their last viewed page on the publisher's site.
More than 600,000 unique sources have already been selected by users. In the Google Discover feed, users can now refine their content by typing specific interests directly into the app. In the future, users will be able to customize their daily audio briefings in the Google News app on Android by selecting specific topics and source attribution, making it easier to explore content that aligns with their current interests.
Publishers stand to gain stronger connections with readers as Google provides a seamless way to link users back to their pages.
Written by urgent.news from Google Blog's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
