Mercedes-Benz debuts Studio lifestyle concept in South-east Asia with Singapore branch
It is located at Gardens by the Bay and open to the public from Sep 2; new GLC electric vehicle also unveiled
Mercedes-Benz unveiled its inaugural Studio lifestyle concept in Singapore on August 20, 2023, beside the brand new electric vehicle, the GLC 400 4Matic Electric. The Studio, situated at SG50 Lattice, will operate publicly from September 2 for an entire year. Open primarily on weekends and certain evenings, the venue is designed to embody the 'Welcome Home' theme, reflecting Mercedes-Benz's global initiative to celebrate its 140th anniversary.
President and CEO of Mercedes-Benz Singapore, Marcel Luis Mustelier Perez, emphasized the brand's intention to forge connections with customers and fans beyond transactional settings. The Studio will host various events and feature partnerships with local entities, as well as an onsite cafe that functions as a bar in the evenings. Digital art from Metamo Industries and interior spaces by Commune and Stacked Store will also be on display.
The GLC 400 4Matic Electric, the first fully electric version of the mid-sized SUV, boasts 360 kilowatts of power and a range of up to 687 kilometers. Its 800-volt charging system allows for rapid charging up to 330 kW, potentially adding over 300 kilometers of range in mere 10 minutes. Pricing for the vehicle commences at S$378,888 with a Certificate of Entitlement.
Scheduled to debut alongside the Studio, the GLC 400 4Matic Electric features six electric motors delivering enhanced performance. Perez further revealed that Mercedes-Benz plans to introduce additional products to the Singapore market in the forthcoming months, including replacements for popular models such as the C-Class sedan, and GLA and GLB SUVs.
Written by urgent.news from The Business Times - Singapore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
