Kinda chic is everywhere. Heres what it means.
The 'kinda chic' trend has taken over TikTok and Instagram. Here’s what it means and why users are already tired of it.
The phrase "kinda chic" has taken over social media, appearing on TikTok, Instagram, Twitter, and beyond. It describes anything a person might like or find comfortable, from outfits, hobbies, and skincare routines to life decisions and even saying good morning. The trend started in April, with plus-size creator Maria Castellanos being one of the earliest examples.
By August, celebrities like Reese Witherspoon and Drew Barrymore had joined in, declaring their own kinda chic moments. Brands have also joined the trend, promoting products as kinda chic, such as sunscreen, daily routines, and skincare items. The phrase has become a way to separate chicness from money and status, focusing instead on personal comfort and confidence.
Despite its popularity, some users have grown tired of the trend, describing it as "every second post" and "trend fatigue." Fashion data analyst Madé Lapuerta found that positive sentiment surrounding the word "chic" has fallen by 14% per month since March.
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