Kalyan Jewellers to go local under FY27 plan
Kalyan Jewellers is planning to focus on localisation in its expansion strategy for the fiscal year 2027 (FY27). The company, which has grown from a single showroom in Thrissur to a pan-India and international player, is preparing to launch a regional brand, Akshaya Thanga Maligai (ATM), initially in Tamil Nadu. ATM is targeted at value-conscious customers seeking traditional Tamil designs and will compete with local organised and unorganised jewellers on design and pricing.
This shift from Kalyan's earlier strategy of building one national jewellery brand to a multi-brand model will enable the company to cater to different customer segments, price points, and regional preferences.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
