India’s budget TV segment may shrink as memory costs surge, says Hisense India CEO
India’s budget TV segment may face challenges as memory costs rise, according to Hisense India CEO Pankaj Rana. As a portion of the global memory crisis, larger screen sizes, such as 32-inch and 43-inch TVs, are becoming increasingly unviable for manufacturers due to higher component costs. Rana explains that while memory requirements remain relatively constant across screen sizes, the impact of rising memory prices is significant for smaller TVs, causing a 20 to 25 percent increase in costs. However, for larger screens, the impact is less than 5 percent.
Hisense India is focusing on the premium TV segment, aiming at large-screen TVs, such as 75-inch models, which are gradually becoming mainstream. The company is investing in advanced RGB and Mini-LED technologies, targeting consumers who are moving up the ladder and upgrading to larger screens. Rana anticipates that the 75-inch TV segment will shape India's smart TV market, with consumers upgrading from 55-inch TVs to larger sizes.
Additionally, RGB backlighting technology will be a key communication theme during the upcoming Diwali festive season, with more than 500 RGB display zones planned across India.
Written by urgent.news from The Indian Express's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
