Five Days Into Shipaton 2026: Building, Breaking, and Rethinking ROLL Beauty
Built for Shipaton 2026, ROLL Beauty’s two-person team shares five days of image-processing failures, pricing decisions, and product reversals.
Five days into Shipaton 2026, Ryu from AMANEKU Studio is reporting on the progress of their app, ROLL Beauty. ROLL Beauty is designed to save a 360-degree visual record of a haircut and share hairstyle references without revealing the user's face. The app is being built by a team of just two people, Ryu and Nao.
On Nao's side, the face-hiding feature took less time than expected, as it only required using an existing pipeline to detect facial skin. However, long hair created inconsistencies in the recordings, as the size varied significantly between short and long-haired users. To solve this issue, the team changed the system so that the vertical dimension of the records is calculated from the amount of hair, while the width remains constant.
On Ryu's side, pricing was set based on research of subscription pricing in the beauty industry. The free plan will allow users to record as many haircuts as they want, with no limits, while the paid plan provides access to all past records. Ryu also had to redesign the referral system, moving away from a simple discount for both inviter and invitee in favor of a more balanced approach that doesn't incentivize users to create unnecessary referrals.
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