HUL-Owned Minimalist Turns Profitable In FY26, Revenue Up 36% YoY

Hindustan Unilever (HUL)-owned beauty brand Minimalist became profitable in fiscal year 2026, marking a significant turnaround after posting a loss the previous year. The company reported a net profit of ₹25.9 Cr, compared to a loss of ₹270.5 Cr the prior year. This shift was largely due to the exclusion of an exceptional charge of ₹283.8 Cr from the previous fiscal, which dragged down profitability.

Revenue for Minimalist surged 36.3% year on year, reaching ₹690.2 Cr in FY26 from ₹506.5 Cr in the prior fiscal. This included other income of ₹7.2 Cr, pushing the total income to ₹697.4 Cr, marking a 37% increase from the previous year. Minimalist's growth engine, masstige products that offer luxury feel at affordable prices, continued to drive expansion.

The brand expanded its product range with science-first propositions, hero serums, and moisturizers, while intensifying its digital-first strategy to boost penetration and regimen expansion.

Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist was acquired by HUL in an all-cash deal worth ₹2,706.44 Cr in April 2025, acquiring a 90.5% stake in the company. Following the acquisition, Minimalist is set to expand offline, from 3,000 to 40,000 stores. This rapid expansion is expected to boost its footprint significantly.