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How a low-budget fever dream sparked a Chinese box office revolt

BEIJING: A crudely animated, homemade movie about a baby cow has become China’s most unlikely box-office smash, generating merchandise and memes and a national conversation about the joyful rejection of slick marketing and artificial intelligence by a younger generation. Made on a shoestring budget and with hand-drawn posters and a reported cost in the thousands of dollars, “The Bull Comes,” or…

How a low-budget fever dream sparked a Chinese box office revolt

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