Essity Buys Brazil’s Carefree and Sempre Livre for US$284 Million
The Swedish hygiene group is buying three brands most Brazilian households already know, and the factory equipment that makes them. The post Essity Buys Brazil’s Carefree and Sempre Livre for US$284 Million appeared first on The Rio Times .
Swedish hygiene company Essity is set to acquire three feminine care brands from Kenvue in Brazil for US$284 million. The deal covers products such as Carefree, Sempre Livre and o.b., which are sold in pharmacies and supermarkets across the country. Essity will also take over the manufacturing equipment for these brands in Brazil.
The price of US$284 million, or roughly 2.7 billion Swedish kronor, is on a cash and debt-free basis. Essity expects the acquisition to close in the second quarter of 2027, pending Brazilian regulatory approval. The acquisition of these well-known brands is expected to consolidate Essity's presence in the Brazilian consumer market and reduce competition in this segment.
Written by urgent.news from The Rio Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
