'Dude, you're getting a Dell....server rack': Is this iconic TV ad campaign returning with an AI twist?
Michael Dell resurrects the Dell Dude to sell massive AI racks, an advertisement that also earned a "Made with AI" sticker on X.
Dell CEO Michael Dell has posted an AI-generated video of himself delivering the iconic "Dude, you're getting a Dell" catchphrase, but this time the product is a server rack for AI data centers. The post, which has received a "Made with AI" label on X, is a playful nod to the company's shift from personal computer sales to AI-powered server revenue, which grew by 757% to $16.1 billion last quarter.
The ten-second video, which has been viewed over 290,000 times, features a young man who resembles Ben Curtis, the actor who played the original Dell pitchman for three years. However, Dell has not indicated any plans to launch a new advertising campaign featuring this AI-generated content. Instead, the post seems to be a humorous reflection on the company's transformation from selling consumer PCs to serving AI data centers.
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