Axle Logistics Lands a Five-Year Jersey Patch Deal With Tennessee Basketball
Freight companies do not usually show up on the front of a nationally televised basketball jersey. On August 18, 2026, one did. According to an announcement released by Tennessee Athletics, Axle Logistics, a third-party logistics company based in Knoxville, has been named the first official jersey patch partner in program history, with its logo appearing […] The post Axle Logistics Lands a…
On August 18, 2026, Axle Logistics, a Knoxville-based third-party logistics company, announced it had been chosen as the first official jersey patch partner for Tennessee's men's and women's basketball teams. The five-year deal, facilitated by the Vol Network, a Learfield division, will see Axle's logo appear on the uniforms of both teams.
Tennessee Vice Chancellor and Director of Athletics Danny White praised Axle's leadership in its industry and commitment to innovation, integrity, and community. Unlike traditional sponsorships, the agreement includes a substantial investment in student-athlete influencer marketing, aiming to help athletes build personal brands, expand professional networks, and gain hands-on experience in marketing and business development.
Axle Logistics, founded by Tennessee alumni Jon Clay and Drew Johnson, is a rapidly growing company with a focus on supporting student-athletes and building its workforce pipeline. The partnership signals a shift in the logistics industry, moving from an invisible back-office function to a more visible and strategic presence.
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