Apple bucks downward trend as reports show global smartphone shipment and sales declines
Four Counterpoint Research reports published this week reveal drops in smartphone sales and shipments in India, Latin America, Europe, and China. Here are the reports.
This week's reports from Counterpoint Research highlight a global downturn in smartphone shipments and sales, with Apple bucking the downward trend. European shipments fell by 10% year-over-year, hitting a three-year low, but Apple maintained its position at 34% of shipments, tied with Samsung. In China, the market contracted 8.6% year-over-year, despite Apple entering its "seasonal slowdown" in July ahead of the new iPhone launch.
India also experienced a decline, with sales down 14% year-over-year, but Apple's sales grew by 15% YoY, driven by strong demand for the iPhone 17 series and affordability offers. In Latin America, the market declined 10% year-over-year, but Apple and Samsung were the only major brands to post growth, with Apple increasing shipments by 5% YoY, largely due to its decision to absorb price hikes and consistent demand for the iPhone 17 Pro Max.
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