Amazon Prime Video to invest US$2bil in Latin America productions

Amazon has committed to a US$2 billion investment in Latin American productions for its Prime Video streaming service through 2030. This significant push comes as the region showcases remarkable potential in terms of talent, storytelling, and audience engagement. Kelly Day, vice president of International for Prime Video, highlighted the extraordinary momentum in Latin America during a press conference in Mexico City.

The investment will encompass original and licensed programming, as well as sports. Amazon aims to double its original productions in Mexico, Brazil, Argentina, Colombia, and Chile. By 2027, twenty-five new titles will premiere, followed by another batch of twenty-five in 2028. Recent Prime Video originals from Latin America include "Menem," a series about former Argentine president Carlos Menem, and "La Oficina," a Mexican adaptation of "The Office."

Oscar-winning screenwriter Armando Bo is directing an Argentine adaptation of "Las Malas," based on Camila Sosa Villada's novel about a community of trans sex workers in Argentina. Original Prime productions for Latin America are led by Javiera Balmaceda, who believes that when the region's storytellers are given ambition and resources, the world takes notice.

Netflix is also expanding its original Latin American content, with notable successes in Colombia and Argentina.