Amazon Prime Video to invest US$2bil in Latin America productions
The US streaming giant looks to harness 'extraordinary' momentum in the region, aiming to double original productions.
Amazon has announced a US$2 billion investment in Latin American productions for its Prime Video streaming service, set to run through 2030. The investment, announced in Mexico City, aims to capitalize on the region's burgeoning talent, stories, and audience. The funds will cover original and licensed programming, as well as sports, with the goal of doubling original productions from Mexico, Brazil, Argentina, Colombia, and Chile.
Amazon plans to premiere 25 new titles in 2027, followed by another 25 in 2028. Recent Latin American productions on Prime include "Menem," a series about former Argentine president Carlos Menem, and "La Oficina," a Mexican adaptation of "The Office." Oscar-winning screenwriter Armando Bo is directing an adaptation of Camila Sosa Villada's novel "Las Malas," set in the community of trans sex workers in Argentina.
Kelly Day, Prime Video's vice president for International, emphasized the company's trust in Latin American storytellers with ambition and resources, stating that the world pays attention when they are given such opportunities. Javiera Balmaceda, head of original Prime productions for Latin America, echoed this sentiment. Meanwhile, Netflix is also expanding its original Latin American content, with successful productions like "One Hundred Years of Solitude" in Colombia and "El Eternauta" in Argentina.
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