SAP consultant job ads overshoot final offers by up to 12%, recruiter claims
Both sides apparently start high then price in the inevitable haggle
According to a recruitment firm specializing in the SAP market, job advertisements for SAP consultant positions in Germany, Austria, and Switzerland typically quote salaries 10 to 12 percent higher than the final offers made to successful candidates. Companies seeking SAP consultants include IT services firms, management consultancies, and large corporations overhauling their technology infrastructure.
Research by Core Tech Recruitment, which operates in these three German-speaking countries, indicates that advertised salaries may exceed the offers ultimately provided to candidates.
For example, an advertisement for a senior SAP consultant might set the salary range at €87,000-€115,000, while the typical offer would range between €79,000 and €104,000. A senior consultant specializing in SAP Business Warehouse and business intelligence may see advertised salaries between €85,000-€112,000, with the final offer likely falling between €77,000 and €104,000.
Carl Weaver, the owner of Core Tech Recruitment, explained that the unwritten truth is that job advertisements are marketed at a higher level than what is actually paid at the end of the hiring process. Both recruitment agencies and target-driven internal talent staff are to blame for this discrepancy.
Weaver suggested that candidates might also engage in a similar strategy, initially requesting more than they would ultimately accept in anticipation of potential negotiations. He noted that although some candidates can walk away when an offer falls short of the advertised range, many do not. The advertised salary band is often priced for someone with exceptional expertise, and few candidates possess all the required skills, making the advertised salary a ceiling for the highest level of expertise.
Advertisements often quote the total compensation package, whereas the final offer typically focuses on the base salary. By the final stage of the hiring process, candidates have invested weeks of time and effort, often without having any competing offers on the table, making it more costly for them to walk away. Weaver concluded that the advertisement never serves as a promise, and both sides have quietly accepted this reality.
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