Rapido Launches Marathi Learning Channels For Drivers In Maharashtra

Mumbai: Amin Patel, Congress MLA and Deputy Leader of the Congress Legislative Party, has called on Maharashtra Transport Minister Pratap Sarnaik to delay the deadline for non-Marathi-speaking taxi and autorickshaw drivers to become proficient in Marathi. Rapido, a mobility platform, has introduced dedicated Marathi language-learning resources for its drivers in Maharashtra, fulfilling a crucial state requirement.

This marks the first time a mobility platform has launched dedicated Marathi learning channels specifically for driver partners.

Rapido has established three distinct YouTube channels tailored to the needs of Bike, Auto, and Cab Captains. These channels are complemented by in-app notifications, WhatsApp channels, and Rapido Dost pages, allowing drivers to learn at their own pace. The three YouTube channels include Rapido Cab Dost Mumbai for Cab Captains, Bike Dost Mumbai for Bike Captains, and Rapido Mumbai for Auto Captains.

Patel's plea for an extension aligns with the Transport Department's mandate that drivers in Mumbai and Maharashtra must possess practical Marathi knowledge to effectively communicate with passengers and adhere to the rules. Patel highlighted that a significant number of Mumbai's drivers are from states like Uttar Pradesh, Madhya Pradesh, Bihar, Chhattisgarh, and Rajasthan, underscoring the urgency of his request.

He emphasized that meeting the language proficiency deadline within the given timeframe would prove challenging for many drivers. Patel warned that failure to comply could result in permit suspensions, potentially jeopardizing drivers' livelihoods.

Acknowledging the difficulties non-Marathi-speaking drivers face, Patel urged the government to extend the deadline, allowing them the necessary time to acquire the required language skills. "Learning Marathi in such a short period is not easy," Patel stated, advocating for a sympathetic approach to the request while adhering to the legal framework.

Rohit Rathod, Vice President of Operations at Rapido, emphasized the company's commitment to supporting its driver partners. "Our dedication goes beyond merely informing drivers of the requirement," Rathod explained. "We aim to provide them with accessible and practical resources to help them meet the new language standard."