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Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins (Loree Seitz/The Wrap)

“We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says

We haven't written up this one. Techmeme has the full story — the link below goes straight to it.

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Strait of Hormuz Forces Inventory Increase—at a Price

Asset-light corporations are becoming asset-heavier organizations as the on-again, off-again closure of the Strait of Hormuz continues to disrupt global supply chains. During the 30 days preceding Aug. 17, an average of 16.9 ships passed through the Strait transporting 2.2 million barrels of crude and 380,000 barrels of petrochemicals, as…

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