Poland launches tourism campaign featuring Lewandowski, Eisenberg and Rubik
The initiative is operating under the slogan "Poland. More than you expected".
Poland has unveiled a tourism campaign featuring prominent figures such as football star Robert Lewandowski, supermodel Anja Rubik, and Hollywood filmmaker Jesse Eisenberg. The initiative, titled "Poland. More than you expected," aims to promote the country to key European markets and the United States. The campaign, which includes a series of videos, emphasizes Poland's modernity, safety, diversity, and authenticity, as well as its ability to defy stereotypes.
The first video showcases Warsaw, the capital city, with Lewandowski, Rubik, and Eisenberg near the city's landmarks. Polish actor Nikodem Rozbicki portrays Fryderyk Chopin, while Lewandowski asserts that Poland offers "more than you expected." The campaign also features Nobel Peace Prize winner and former president Lech Wałęsa, highlighting his role as a symbol of freedom and democracy.
With a tourism boom in recent years, Poland recorded the EU's second-fastest growth in the number of nights spent in tourist accommodation last year, behind only Malta. The country offers a variety of tourist-friendly destinations, including historic cities, beaches, mountains, and modern attractions.
Written by urgent.news from Notes from Poland's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
