Peacock Is Testing Out a Rewards Program for Subscribers
The company’s doing a trial run on a loyalty program that includes discounts on brand merch.
Peacock, a streaming service, is currently testing a rewards program for its subscribers. This move is unusual as few streaming services offer membership perks to their users. The program was announced on Tuesday, coinciding with Peacock's announcement of price increases across its plans.
The rewards membership is free to subscribers and comes with three tiers based on the length of subscription. Those who have been with the service for three months to a year fall into the Gold tier, those with one to three years are Platinum members, and those with plans for more than three years are Diamond members.
Currently, the beta version of the program includes rewards in four categories. These include discounts on NBCUniversal and Bravo shopping items, perks from brand partners like free Instacart Plus membership, engagement rewards based on app activity, and experiential rewards such as real-world experiences linked to NBCUniversal.
As the testing phase continues, Peacock aims to expand the program, offering more rewards and benefits including Universal Parks access, early entry to live NBCUniversal events, and previews of TV shows and films. While the loyalty program doesn't cost extra for subscribers, some offers might have small associated fees.
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