Peacock Is Testing Out a Rewards Program for Subscribers
The company’s doing a trial run on a loyalty program that includes discounts on brand merch.
Peacock, the streaming service owned by NBCUniversal, is currently testing a rewards program for its Premium and Premium Plus subscribers. The beta test, announced on Tuesday, aims to provide subscribers with "meaningful recognition, exclusive access, flexibility, and experiences that extend beyond traditional discounts." This program is included with the streaming subscription at no extra cost and is offered in three tiers based on the length of the subscriber's tenure with the service.
The three tiers are Gold (3 months to 1 year), Platinum (1 to 3 years), and Diamond (more than 3 years). The current rewards include NBCUniversal and partner discounts, engagement-based perks, and experiential rewards. Peacock plans to expand the program, adding more rewards and benefits such as Universal Parks access, early entry to live events, and previews of TV shows and films. While the program is free for subscribers, some offers may have small fees attached.
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