'Dune: Part Three' ticket demand overwhelmed AMC's website. Its CEO called the glitches 'intolerable and inexcusable.’
AMC's CEO said he instructed his team to "move at a whirlwind speed to take whatever steps are needed" to remedy issues with its ticketing platform.
On Tuesday, AMC's online ticketing system for Dune: Part Three experienced significant technical issues as demand overwhelmed its infrastructure. CEO Adam Aron acknowledged that the company was not adequately prepared for the surge in ticket sales, describing the problems as "intolerable and inexcusable." The IT department was tasked with addressing the issues immediately, with Aron stating that the team would take whatever steps were necessary to restore the system's functionality.
Some fans reportedly competed fiercely to secure tickets, reminiscent of previous ticket launches for other popular films. The event drew attention from fans seeking IMAX and premium large format screenings, leading to long lines outside theaters, particularly at the AMC Lincoln Square 13 in New York City, which houses the largest IMAX in the country.
As expected, some ticket resellers quickly capitalized on the situation, selling IMAX 70mm tickets for exorbitant prices on platforms like eBay.
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