OPINION. Bill Rasmussen, the father of sports TV
Bill Rasmussen is not a well-known name in Brazil — but it should be. He was the one who had the idea of broadcasting sports 24 hours a day, every day. Decades later, USA Today would call him “the father of sports television”. Rasmussen, founder of ESPN, died yesterday at the age of 93, leaving behind a legacy of […] The post OPINIÃO. Bill Rasmussen, o pai da TV esportiva appeared first on Brazil Journal .
Bill Rasmussen, founder of the ESPN, has died at the age of 93. He came up with the idea of a 24-hour sports channel in 1978, after being laid off from a hockey team's communications department, and launched ESPN with a $9,000 credit card advance. Rasmussen's vision, that sports could be a constant companion rather than just an occasional event, proved successful and today ESPN is present in over 60 countries and valued at around $30 billion.
He was ousted from the company less than a year after its launch and went on to work as a consultant and give lectures about his experiences, which he also wrote about in his book "Sports Junkies Rejoice: The Birth of ESPN".
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
