Kick's team is launching a new app to help creators make money from their fans
The team behind Kick, a haven for some creators who were banned from other platforms, is launching a new app to help creators build businesses.
Club, the livestreaming platform Kick's new app, is set to launch, aiming to empower creators to earn money directly from their fans. The app, called Club, provides creators with tools for direct payments and community-building. However, social media analysts warn that Club will face significant challenges in attracting users to its platform.
Established in 2022, Kick has gained notoriety for its lighter content moderation, attracting controversial creators. Club's CEO, Henrik Pohlmann, asserts that the app will foster stronger connections between creators and their fans, while also diversifying creators' businesses. Pohlmann envisions Club as a "more human form of social media" and emphasizes the app's community-focused features such as fan profiles, rewards for engagement, and interaction opportunities.
Unlike competitors like Patreon, Substack, and OnlyFans, Club intends to operate ad-free and charges a 20% fee for payments, similar to OnlyFans' policy. Despite these features, analysts argue that Club will struggle to entice creators away from established platforms like YouTube and Twitch, as fans are increasingly multi-platform and may find no compelling reason to switch.
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