Jason Kelce and Liquid Death Want Your Pee to Cool AI Data Centers

Garage Beer and Liquid Death, in a bid to promote their products and raise awareness about the environmental impact of AI data centers, have launched an unusual marketing campaign. The campaign involves asking consumers to mail their urine to data centers to help cool their machines. Jason Kelce, a spokesperson for Garage Beer, features in an advertisement promoting the idea.

A special cup, resembling a Mason jar, is being offered for $18 to facilitate this process. However, it's important to note that mailing urine is against the law and can only be done as a medical sample under specific regulations. The campaign aims to draw attention to the excessive water usage of data centers and the environmental harm caused by their operations.