AI startup produces fully AI-generated feature-length film
Higgsfield AI produced ‘The Cully Hill Boys’ with a $2 million budget, half of which went to AI tokens.
Higgsfield AI, an AI startup, has produced a fully AI-generated feature-length film, marking a significant shift in the technology landscape. The 110-minute action-comedy, titled "A$AP," had a budget of $2 million, with half of the funds allocated to AI tokens. The production took only four weeks to complete.
The company behind the film aims to democratize long-form video production and provide scalable AI workflows for creators. The movie follows a group of struggling East London rappers who, desperate to outshine another rising star, steal a boat for a music video. However, they discover the boat is filled with cash, leading them into conflict with rival crime cartels.
While the film shows improvement over previous AI-generated content, such as the controversial 2023 clip of Will Smith eating spaghetti, it still exhibits an unrealistic over-polished appearance at times. The writing in "A$AP" is the film's strongest asset, with dialogue free of em-dashes. However, the AI-generated aspects are sometimes apparent, with characters' reactions sometimes appearing overly nonchalant.
Higgsfield AI addressed the issue by incorporating a human screenwriter, adding a human touch to the AI-generated visuals. The film also highlights the importance of proper prompting in AI filmmaking, as poor prompting can lead to unrealistic portrayals, similar to bad acting.
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