How generative AI is reshaping creativity, and what it means for artists

Moiya McTier, an astrophysicist, folklorist, and author, is set to explore the role of human creativity in the age of generative AI. In her forthcoming book, *Mothers of Invention*, McTier examines creativity throughout history by viewing it through the lens of the Greek Muses, the goddesses of inspiration.

As a scientist, folklorist, and advocate for artists' rights in the era of AI, McTier is concerned about the current creative landscape. She observes that the film industry is dominated by reboots, adaptations, and live-action remakes, and fears that generative AI might exacerbate the problem by producing overly derivative content.

McTier's book aims to provide a different perspective on creativity, exploring how various cultures have defined and understood creativity over time. She notes that the ancient Greeks only considered poetry as creative, while other cultures had their own unique views on the subject. By examining these diverse perspectives, McTier hopes to shed light on the evolution of creativity and inspire readers to think more broadly about the concept.