FSSAI crackdown: Amway, Emami drop ‘100%’ claims
The Food Safety and Standards Authority of India (FSSAI) has ordered several food companies to remove "100%" claims from their product labels, packaging, and advertisements. Amway India, Emami, Bonn Biscuits, and three other food companies have complied with the regulatory action. Amway India removed the "100% Pure Coconut Oil" claim from its product packaging and promotional materials, while Emami and Apis India withdrew the "100% Honey" claim from their products.
Bonn Biscuits also removed the "100%" claim from its Jeera Bite advertisement on its website. Additionally, Juza Foods and Masterchow Foods have taken corrective action by removing "100%" claims from their baby food and noodle products, respectively. FSSAI's intervention aims to prevent misleading claims that could mislead consumers, part of a broader crackdown on food safety and labelling violations.
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