From Yeonjun, Dino to Evan: HYBE artists take creative control in solo releases
Artists under HYBE Labels are stepping beyond traditional roles as performers to shape their own creative output, launching a series of distinct solo projects. From TOMORROW X TOGETHER's Yeonjun to SEVENTEEN's Dino and soloEvan, these three artists are putting songwriting, choreography and production at the center of their careers as they roll out solo projects one after another. Yeonjun, often…
HYBE artists are increasingly taking creative control in their solo endeavors, moving beyond their roles as performers. Three notable examples are Yeonjun from TOMORROW X TOGETHER, Dino from SEVENTEEN, and soloEvan. Yeonjun's second mini-album, NO LABELS: PART 02, released in July, became a massive success with 738,072 copies sold in its first week, setting the record for the highest sales of any Korean solo artist this year.
The album's title track, Ice Cream, was co-choreographed by Yeonjun himself, and he wrote the lyrics for the B-side tracks. This solo release led to international chart success, as NO LABELS: PART 02 reached No. 16 on the Billboard 200, the highest position for a Korean solo artist's album in 2021. Embracing his growing North American fanbase, Yeonjun performed in the region after achieving this milestone.
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