El Jalapeño: Oxxo announces ambitious plan to open new stores inside existing locations
Where can convenient store chain Oxxo expand now that it has locations on virtually every corner in Mexico? The answer is shockingly simple. The post El Jalapeño: Oxxo announces ambitious plan to open new stores inside existing locations appeared first on Mexico News Daily
All stories in El Jalapeño are works of satire and do not reflect real events. The following report is a fictional account of Oxxo's plan to create new stores within existing ones.
Retail giant FEMSA, the parent company of Oxxo convenience stores, has unveiled an innovative expansion strategy. The company revealed that it will begin opening brand-new Oxxo stores directly inside the aisles of its existing locations, a move aimed at tackling the country's lack of vacant real estate.
The first prototype of the "Internal Oxxo" is set to open this Friday in Mexico City. This new location will be situated between the snack aisle and the refrigerated beverage display, providing customers with the convenience of accessing additional Oxxo products without leaving the original store.
Oxxo currently operates 24,455 stores across Mexico, and the company anticipates a significant increase in this number due to the new strategy. Director of Retail Logistics Fernando Treviño explained that the company reached "complete spatial saturation" on all axes of the retail landscape and concluded that the next logical step for expansion was inward.
The internal stores will maintain the same product offerings as the primary Oxxo, including hot coffee, snacks, and an independent checkout counter. The company assures customers that the experience will remain consistent, with the cashier at the inner register informing them that the second register is closed and encouraging them to pay at the outer store.
Urban planning experts have welcomed the innovative approach, citing its potential for continued spatial efficiency. FEMSA engineers are already exploring the possibility of a third-tier "Micro-Oxxo" to be installed beside the instant coffee machines inside the secondary stores by late 2027.
The announcement has received a positive response from consumers. Sofia Morales, a local resident, commented that while the concept initially seemed surprising, the added convenience is undeniable. She estimated that the second Oxxo would save her at least eight steps when purchasing chips and soda.
FEMSA projects that the new plan will result in the opening of over 12,000 internal Oxxo stores nationwide by the end of the fiscal year, effectively doubling the retail footprint without needing a single new building permit.
Written by urgent.news from Mexico News Daily's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
