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Amazon drones attack suburbs nationwide as delivery pilot expanded to nearly 500 cities

“It’s still an experiment. It’s still in test and learn mode,” said Sucharita Kodali, who is a retail analyst with Forrester.

Amazon drones attack suburbs nationwide as delivery pilot expanded to nearly 500 cities

Amazon plans to expand its drone delivery service to suburban areas in nearly 500 U.S. cities by the end of the year, according to a recent announcement. Customers in these regions could potentially receive packages as quickly as 30 minutes after placing an order. The drones, capable of carrying items weighing up to 5 pounds, will primarily operate in suburban areas, avoiding skyscrapers and major airports.

Currently, Amazon drones have delivered over hundreds of thousands of packages this year, but the service still only handles a small fraction of the hundreds of millions of package deliveries each year. Challenges include limited payload capacity, obstacles caused by tree cover and landscaping, regulatory hurdles, and noise concerns.

Initially, drone deliveries may attract curiosity from consumers but it remains unclear if they will continue to use the service regularly. The service will be free for Prime members ordering over $50 worth of goods, while smaller orders will cost $2.99 for members and $4.99 for non-members. Amazon's CEO Andy Jassy expressed confidence in the scalability of drone delivery, aiming to serve 30 million customers by year-end and deliver half a billion packages by the end of the decade.

The company continues to invest in its warehouses, fulfillment centers, and delivery fleet to compete with rivals in providing fast delivery times.

Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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