Xsolla Partner Network Expands Verified Creator Partnerships and Unifies Campaign Management Ahead of gamescom 2026

Xsolla, a leading video game commerce company, is expanding its Partner Network ahead of the upcoming gamescom 2026 in Cologne. This expansion aims to provide game developers with a more streamlined and reliable way to grow their games through creators. The creator platform is now integrated within the Xsolla Publisher Account, where developers already manage their business.

This integration brings with it verified creator onboarding and a redesigned, unified campaign workflow. Developers can now look forward to flat-fee campaigns, a new guaranteed payment option alongside revenue share, and data-driven creator recommendations.

The Xsolla Partner Network offers developers a single location to launch, manage, track, and report on creator campaigns. Xsolla takes care of payments, payouts, taxes, and compliance, allowing developers to focus on other aspects of their business. Chris Hewish, President of Xsolla, emphasized the importance of creators in the discovery of games.

Today, players find their next game through people they watch and trust, rather than through ads they skip. This shift in player behavior places creators at the center of how every game grows in the future.

Before this expansion, most game studios lacked the necessary infrastructure to effectively leverage creators. Studios typically had only one person handling the creator marketing department, limited budget, and insufficient time to vet multiple channels or manage payouts across various countries. The Xsolla Partner Network addresses this gap by providing a unified workflow for all campaigns and handling all payments within the account developers already use to run their game.

With this, a single person can now manage a creator program that previously required a full team, thereby leveling the playing field for all developers.

Developers looking to learn more about the Xsolla Partner Network can visit xsolla.com/partner-network. Those interested in getting started with creators can head over to xsolla.com/for/creators. Xsolla is a global commerce company that provides developers with all the tools they need to launch, grow, and monetize video games, from direct-to-consumer commerce and intelligent payments to entertainment-based IP and player engagement products.

The company supports studios of all sizes, from indie to AAA, operating as a merchant of record across 200+ geographies with access to 1,000+ local payment methods worldwide. Xsolla's commitment to the future of gaming drives its mission to bring opportunities together and unlock growth for creators everywhere.