Why did HYBE create new label just for rookie girl group Tuide?
HYBE is launching multinational teen girl group Tuide through ABD, a newly created label specializing in girl groups. As multiple labels already operate under HYBE, the move is drawing industry attention to the corporate rationale behind this independent venture and the identity the label intends to build. Tuide is set to officially debut next week. The group features seven teenagers born between…
HYBE, the prominent South Korean entertainment company, has announced the creation of a new label, ABD, specifically to launch the debut of a new girl group called Tuide. This move has attracted industry observers who are keen to understand the strategic reasoning behind this separate venture within HYBE's existing roster of labels.
The group, scheduled to make its official debut next week, comprises seven teenage members, born between 2006 and 2011, hailing from South Korea, the United States, Britain, and Japan. Among them is Seo-yeon, who is recognized as the younger sister of a TWICE member. Despite HYBE's reputation as a major player in the K-pop industry, the group has managed to garner considerable global attention.
In just six days, Tuide's first TikTok post had accumulated 1 million followers, while their promotional video, "Meet my GRLS, TUIDE," featuring the song "GRLS," has already surpassed 5 million views on YouTube. Even during their early performances, Tuide has showcased its unique performance style, blending a house-based sound with rhythmic footwork and diverse choreography.
However, one question remains unanswered regarding the motivations behind HYBE's decision to establish this separate label for the new group.
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- Why did HYBE create new label just for rookie girl group Tuide? koreatimes.co.kr
