Why did HYBE create new label just for rookie girl group Tuide?
HYBE is launching multinational teen girl group Tuide through ABD, a newly created label specializing in girl groups. As multiple labels already operate under HYBE, the move is drawing industry attention to the corporate rationale behind this independent venture and the identity the label intends to build. Tuide is set to officially debut next week. The group features seven teenagers born between…
HYBE announces the creation of a new label, ABD, to manage the debut of their maiden girl group, Tuide. This decision has sparked industry discussions about the strategic reasoning and unique identity ABD plans to cultivate. Tuide is scheduled to make its official debut next week. The seven-member group comprises teenagers aged 16 to 17 from South Korea, the United States, the United Kingdom, and Japan, including Seo-yeon, who is noted as the younger sister of TWICE member Jihyo.
With backing from the renowned K-pop conglomerate, Tuide has already gained considerable global traction. The group amassed 1 million followers on TikTok within six days of posting their first video, and their promotional clip "Meet my GRLS, TUIDE" featuring the song "GRLS" has accrued over 5 million views on YouTube as of Thursday. Despite this initial success, a lingering question remains about Tuide's trajectory post-launch.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Why did HYBE create new label just for rookie girl group Tuide? koreatimes.co.kr
