'When I heard the released demo, I was shocked, angered and in disbelief' — Quote of the day by Scarlett Johansson on GPT-4's infamous 'Sky' launch voice
Deepfakes are a rising concern, but OpenAI threw fuel onto the fire with its impersonation of the 'Her' actor
Ten years after its release, Scarlett Johansson's role in the film "Her" remains a prescient depiction of the relationship between humans and AI. Her performance as the AI agent Samantha, voiced by Johansson, offered a fresh and mature perspective on the coexistence of humans and artificial intelligence. In recent years, with the rise of ChatGPT and advancements in transformer-based AI, OpenAI sought to use Johansson's voice in the marketing of GPT-4, which was set to launch in 2024.
The intention was to make the technology more relatable to consumers, acting as a bridge between tech companies and creatives, and helping people feel more comfortable with the seismic shift in the relationship between humans and AI. However, Johansson declined the offer, expressing her anger and attempting to have the synthetic "Sky" voice removed.
In the end, OpenAI agreed to take down the voice after receiving two letters from her legal counsel. This incident highlighted the potential for AI technology to replicate the likeness of actors, which could have far-reaching implications for their careers and livelihoods. Furthermore, it served as a stark reminder of the increasing ease with which deepfakes can be created, and the potential for AI companies and executives to exploit individuals' identities for their own purposes.
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