UAE retailer Choithrams launches 'Quickerr' fast-format stores in Dubai Metro stations
Dubai: Choithrams has launched a new convenience store format at four Dubai Metro stations , with Quickerr by Choithrams set to expand to 28 stations across Dubai in a phased rollout. The first four Quickerr outlets are at Abu Hail, Stadium, Al Nahda and Dubai Airport Free Zone (DAFZA) Metro stations, all on the Green Line. Sign up for our daily business newsletter, Cheques & Balances According…
Dubai's Choithrams has introduced a new fast-format convenience store, Quickerr, at four Dubai Metro stations. The debut locations are Abu Hail, Stadium, Al Nahda, and Dubai Airport Free Zone (DAFZA) stations on the Green Line. Quickerr is designed for metro commuters seeking quick purchases, offering fresh food, grab-and-go options, beverages, and everyday essentials in a compact space.
CEO Mark Mortimer-Davies emphasized the store's alignment with customer habits, making everyday essentials more accessible. The company plans to expand Quickerr to 28 Dubai Metro stations through a phased rollout, with exclusive combo deals for BOUNZ loyalty program members. This marks a shift from Choithrams' traditional supermarket model, with the UAE-based retailer established in 1974 and operating across the GCC for over 50 years.
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