Two Major Trump-Themed Stores Have Closed as Sales Slow

Two Trump-themed retail stores have announced closures in 2024, citing declining sales and reduced customer traffic as primary reasons for their decision. The latest store to shut down is located near Knoxville, Tennessee, along Interstate 40, and was a popular attraction for its unusual decor. Its owner, William Bill Hays, disputed claims that the shop was closing due to retirement or relocation, stating that the shop's decline in business is the reason for its closure.

Another notable Trump merchandise store in Bensalem, Pennsylvania, announced its closure earlier this year after six years in operation. Owner Mike Domanico noted that while the store had initially thrived during the 2024 election season, sales had since slowed as the excitement surrounding the presidential campaign faded. Both Hays and Domanico cited economic pressures and waning enthusiasm as factors contributing to the closure of their respective stores.

While some Trump-themed stores remain open, including locations in Gatlinburg, Tennessee; North Myrtle Beach, South Carolina; and Trump Tower in New York, the closures in Tennessee and Pennsylvania highlight the challenges facing a retail category that is heavily tied to election cycles.